This is from our most recent experiences in pitching for new clients to manage their PR. On more than one occasion, we have seen that the prospect is visibly thrilled at the presentation and its content.

They say they will come back after a swift internal confabulation. In some cases, they’ve even went to extent of giving a timeline for signup and activity kickoff.

But, once the team leaves and there’s a follow up in a couple of days, the same prospect turns cold, and takes more time to ponder – either the PR idea is shelved or its not a priority…..

What transpires in the interim? What are the better ways to judge a closure?? Any musings…..

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